Viona Blu is a Finnish fashion accessory brand founded in 2013 by two siblings. All Viona Blu products are handcrafted in Finland, and the brand has been a forerunner utilizing ecological fish leather in its products. Viona Blu aims to challenge the perception of luxury. The company's key values ​​are local production, craftsmanship, responsibility and sustainability. Viona Blu and its products last
time, and therefore the collection is long-lasting and not renewed in fashion season cycles. The fish leather of Viona Blu bags comes from Iceland as a by-product of the food industry. Processing fish leather is a multistage process that requires comprehensive skillset from
Finnish leather artisans.

But who is Viona Blu? She is a kind-hearted, reformist and courageous creative figure and a nature-loving imaginative woman in a world constrained by rules and prejudices. Women like her serve as an inspiration for Viona Blu brand.