The nature of new luxury

Viona Blu is where friends work for a better world. We believe in luxury that embraces and values nature, instead of harming it.  That is why we use by-products of food industry – such as fish skin  – to create individual and ecological bags and accessories.

Viona Blu’s mission is to make long lasting products that are both ethical and sustainable. The company was created on our firm belief in handicraft and the skills of artisans to create sustainable fashion.

All our creations are made by hand from nature’s finest materials. That makes them individual and unique. Our products are made with extraordinary craftsmanship from fish skin. It’s not only a fashion statement – it is an ethical and innovative choice. 

We believe in the special bond between people and objects that is achieved with superior craftsmanship and cherish the thought that our products will be with you for a long time. Our ultimate aim is to have Viona Blu creations as part of your own life story.

In our atelier we work with true passion and enthusiasm. We are proud of the quality of our work and truly believe in our creations.