OUR STORY

Art you carry. Strength you wear.

Viona Blu was founded by two sisters who believe that a bag can be more than something you carry. It can hold a story, a feeling and a quiet kind of strength.

Who is Viona Blu?

She is kind-hearted, imaginative and courageous: a nature-loving woman who follows her own path in a world shaped by rules and expectations. Women like her, throughout history and today, are the inspiration behind everything we make. Their strength is not loud. It lives in the courage to be true to oneself.

Unique as a fingerprint

Like a fingerprint, every piece of salmon leather is one of a kind. Its pattern is formed by nature, not by a machine, so no two Viona Blu bags are ever alike. The bag you carry is truly yours.

Our salmon leather is a by-product of the food industry, and it is remarkably strong, even stronger than cow or calf leather. After years of working with different fish leathers and tanneries, we chose a partner in [Italy / Iceland] whose leather meets our standards for quality and durability.

Made by hand, made to last

Every Viona Blu bag is handcrafted by skilled leather artisans in Finland. Working with fish leather takes time, care and experience. We focus on the human touch, on precise details and on quality we never compromise.

Our collection is not renewed with the fashion seasons. We design bags to be carried and loved for years.

The details

The linings of our handbags are made from recycled plastic bottles. Our zippers are quality-tested and built to last. Each bag comes with a dust bag sewn by a professional seamstress, to keep it protected when not in use.


Fish leather. Our fish leather is produced as a by-product of the food industry. We mainly use salmon leathers which has a higher strength than cow or calf leather. After years of working with fish leathers and different manufacturers we have chosen to work with fish leather company from Italy. Their leathers are luxuriously soft but still very durable.

Craftsmanship.Our focus is on the craftsmanship and on the human touch, on the impeccable details and on the uncompromising quality. All our handbags are made in Finland.

Metals. We have spent years to find the best manufacturers for all the pieces for our handbags. Family owned company in Italy makes all the metal pieces for our handbags. The metal we use is zamak which has a great resistance to shocks, wear and corrosion.

Zippers.The metal zippers we use are made by a leading manufacturer of zippers. The zippers are quality tested and durability of a lifetime. 

Fabrics. Viona Blu handbags all have a lining made of recycled plastic bottles.

Dust Bag. The dust bags to store your Viona Blu handbag when not in use is sewed by professional sewer.